The SiGMA Startup Pitch is one of the most competitive stages in the global iGaming space.
With only 3 minutes to grab attention, deliver impact, and score with the judges, this occasion demands mastery.
So what does it take to win?
Here's how Motileo didn’t just win, but (according to one of the judges) delivered the highest scoring pitch of all time.
Motileo’s founders didn’t stumble into the pitch. They planned for it.
Twelve months before stepping on stage, Josh O’Cock told his co-founder Hilmi,
"Next year, we’re going to win the SiGMA pitch. Then we’re going to sign SiGMA as a client."
Winning wasn’t wishful thinking. It was rehearsed. It was built into the plan.
Key takeaway: Set your target early. Then act like it’s already yours.
Many founders walk on stage thinking they’re just pitching to the crowd. You’re not.
The judges decide your fate. Know who they are. Refer to them by name. Build parts of your pitch that feel personal to them. If you can make them smile, nod, or lean in you’re doing it right.
But the room matters too. A captivated audience creates energy. Judges feel that energy. Your audience is your amplifier.
Key takeaway: Pitch to the judges. Perform for the room.
Motileo was not born in a boardroom. It was born deep in the trenches.
Hilmi led a sales team of 250 agents and hit a wall. Burnout. Disengagement. Dashboards no one looked at. On paper it was a success, but it was far from sustainable.
So he committed himself to building a better way to automate team motivation and drive performance. One that teams love and feel a part of.
Motileo is a product built from pain, turned into purpose.
Key takeaway: Don’t pitch hypotheticals. Pitch what you’ve lived.
Before the event, Josh didn’t just hope for a win. He saw it.
He imagined the trophy in his hand. He cleared a prime space in the trophy cabinet at the office the day before the pitch, waiting to bring this one home.
He rehearsed the applause. He lived through the moment in his head again and again until it became real.
If you can’t see yourself winning in your mind, you’re probably not ready to win.
Key takeaway: Whether you believe you can or you can’t, you’re right.
You’ve only got 3 minutes. So make every second count.
Motileo used:
Beyond a pitch, we delivered an experience that the judges remembered and rated top.
Key takeaway: Stand out, be bold, show up differently.
3 minutes passes really, really fast up there, and trust me, they’re strict. Once your 3 minute countdown is up, your mic turns off and presentation leaves the big screen.
You need to rehearse your timing to the second.
I’ve witnessed so many strong pitches over the years that didn’t finish in time. If you don’t finish it time, it reflects that you were either nervous or not truly prepared. How seriously did you take this if you didn’t nail your timing?
We finished literally on the buzzer with just enough time for Josh to squeeze in a big smile.
Refine every transition. Script every slide change. Memorise your flow until it's muscle memory and autopilot.
Then rehearse it again.
Key takeaway: Don’t wing it. Practice to perfection.
Judges don’t want adjectives. They want evidence.
Motileo’s numbers did the talking:
Key takeaway: Make your impact impossible to ignore.
Motileo doesn’t sell features. We’re building a brand based on the unshakable belief that:
This brand is creating a new standard for how teams engage at work. It’s a rethink of how people work, focus, and win together.
This shows in every word, visual, and demo they present.
Key takeaway: Build the brand of a category leader.
Every story, stat, and product feature in the Motileo pitch was tied to a customer outcome.
And they shared real examples:
Key takeaway: Show how your customers love your business through stories that stick.
Sounds basic, but really makes a difference. Choose your outfit in advance, lay it out the night before.
Stay hydrated. Look sharp, go to the barbers / hairdresser. Feel good, smell good. Show up as your best self.
Know where you need to be when. Get there early. Eliminate distractions from your mind. Get in the zone.
Eat healthy food, exercise regularly and consistently (including the morning of your pitch). Make sure to get a good sleep in. Sleep is a game-changer.
Key takeaway: Winning starts with you.
Winning the pitch wasn’t the end goal. It was the catalyst.
Motileo now has a booth at SiGMA’s next global conference in Rome, a growing waitlist, and partnerships in the works with top iGaming brands and platforms.
Their focus? Turning leads into long-term, high-impact partnerships.
Key takeaway: Your pitch is the opening act. What you do next is the main show.
If you want to win the SiGMA Startup Pitch, don’t just prepare your slides. Prepare your story. Prepare your presence. Prepare your proof. GO GET IT!
Believe it’s yours. Then deliver like it already is.
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